Table of Contents

Introduction

The objective of this policy is:

to provide you with clear and simple details of how we use information about you when you consult our content and use our services;
to explain to you the mechanisms that we put at your disposal to control the way in which your data is used, the rights you have over them and the way to exercise them with us and our partners.

It applies to our general processing activities and may be supplemented from time to time to provide you with information relating to specific and limited processing activities that we may perform. This would be the case, for example, if we offered a new service limited in time. Where appropriate, we will provide you with the necessary additional information separately and in a timely manner.

What is the scope of this policy?

This policy applies to the website accessible at www.beautybybloom.com (the “Website”).

Who is responsible for processing your data?

The BEAUTYBYBLOOM company (registered with the RCS of Paris under number 423 780 113 and whose head office is located at 33 rue du Sentier 75002 Paris) is responsible for processing your data. This means that it determines why and how your data is used, that it guarantees the confidentiality of your data and that it ensures that it is treated in accordance with applicable laws and regulations.

The BEAUTYBYBLOOM company has entrusted the company UNIFY ADVERTISING (registered with the RCS of Paris under number 518 897 749 and whose head office is located at 8 rue Saint Fiacre 75002 Paris) the marketing of its advertising spaces. The BEAUTYBYBLOOM and UNIFY ADVERTISING companies are jointly responsible for the processing of your data implemented in order to offer you personalized advertising. This means that they jointly determine why and how your data is used for this purpose, that they ensure the confidentiality of your data and that they ensure that it is treated in accordance with applicable laws and regulations.

How do we collect your data and what data is affected?

The data about you that we use and how we obtain it are detailed below.

MEANS OF COLLECTING YOUR DATA	DATA CATEGORY	DATA CONCERNED
Collection directly from you	Account Data	When you create a user account, you provide us with certain information about yourself, such as your email and your username. You can also complete your user profile by providing us with additional information, such as your postal address, your beauty profile or your areas of interest. If you use the “Facebook Connect” button, you authorize us to have automatic access to certain information relating to your Facebook account, such as your email, to facilitate the creation of your user account.
Collection directly from you	Service Data	When you use our services, in particular by subscribing to our newsletters, by contributing to our forums and / or content, by participating in our contests, by answering our surveys or our personality and knowledge tests or by participating in product testing, you provide us with information about yourself.
Collection directly from you	Subscription Data	If you refuse the use of cookies not necessary for the operation of our services and access them by subscribing to our offer of access to our services without targeted advertising, we use your email and your bank details to manage your subscription. subscription and customer relations. Your Subscription Data will not be used for other purposes.
Automatic collection when you use our services	Technical data	When you use our services, we automatically collect Technical Data, including: Technical identifiers (cookie identifier, mobile advertising identifier, etc.) Technical characteristics relating to the device you use to access our services, such as the type of device (smartphone, computer, etc.) and the operating system (version, language, system date and time, etc.) ) IP address Inaccurate geolocation data (country) deduced from the IP address
Automatic collection when you use our services	Navigation data	As you use our services, we automatically collect information about how you use our services, such as your browsing history (i.e. which pages you have visited) and your interactions with the advertisements that have been shown to you. .
Collection from third parties	Third-Party Data	We may collect certain information about you from third-party companies.
Deduction by our technical tools as you use our services	Interest Data	Based on a combination of some of your Account Data, such as your email, date of birth and gender, Technical Data, Browsing Data, and Third-Party Data, we derive information relating to your profile. , such as your supposed interests, for advertising purposes.

What are the uses we make of your data?

The different uses we can make of your data are listed below.

USE	DESCRIPTION	LEGAL BASIS
Manage your user account	We use your Account Data to administer your user account, to allow you to connect to it and to send you communications necessary for it to function properly. When creating your user account, mandatory fields are indicated by asterisks. The creation of your user account will only be possible if you have filled in all the mandatory fields. Please note that the creation of a user account is prohibited for minors under the age of 15.	Execution of the contract
Allow you to benefit from our services	We use your Account Data and Service Data to enable you to benefit from our services, and in particular to take into account your participation in contests and ensure the organization of these, to process your contributions to the forums and to process your contributions to our editorial content (recipes, reviews, comments, etc.).	Execution of the contract
Send you notifications relating to the activity of your user account	Subject to your consent expressed in the settings of your user profile, we may use your Account Data to send you notifications relating to the activity of your user account. These notifications are intended to warn you, for example, that another user has interacted with you on our forums.	Your consent
Improve the quality of our services and develop new ones	We are likely to use your Account Data, your Service Data, your Technical Data and your Navigation Data in order to produce aggregate and aggregated statistics on how our services are used. These statistics do not contain any data about you and are used to continuously improve the quality of our services and to develop new services or new features.	Our legitimate interest
Send you personalized commercial communications and measure their performance	If you have agreed to receive commercial communications from us, including our newsletters, we may use your Account Data to send it to you and measure its performance. The same applies if you have agreed to receive commercial communications from us from our partners. In this case, your Account Data will in no case be transmitted to our partners. In order to improve the relevance of the communications that we send to you, we are likely to personalize the content according to your Account Data, in particular your date of birth to wish you a happy birthday.	Your consent
Produce global and aggregated statistical studies, based on your responses to our surveys	If you participate in our surveys, we may use your Service Data, in this case the answers to your questions, to produce statistical studies relating to the subject of the survey. These studies are global and aggregated, this means that they do not contain any data concerning you, and are likely to be communicated to third parties.	Our legitimate interest
Manage your participation in contests	If you participate in our contests, we will be able to use your Service Data, in this case the information you provided in the participation form, to take into account your participation in the contest, to ensure that it is organized. here and send the prizes to the winners.	Execution of the contract
Provide you with features related to social networks	If you use features related to social networks that are integrated into our services (such as share buttons, “likes”, etc.), we may use your Technical Data to allow you to interact with your social networks directly from our services.	Your consent expressed through our cookie configuration module Purpose “Functionalities linked to social networks”
Perform audience measurements	We use your Browsing Data to better understand how our services are used, for example by identifying the content of our services that is most viewed. This helps us in particular in our approach to continuous improvement of our services.	Your consent expressed through our cookie configuration module Purpose “Audience measurement”
Build a profile about you grouping together your presumed areas of interest	Through our advertising network, we combine some of your Account Data, such as your email, your date of birth and your gender, your Technical Data, your Navigation Data and Third-Party Data in order to deduce the centers of ‘presumed interests (Interest Data) which will be used to offer you editorial content and display advertisements that may be of interest to you. To find out more, we invite you to consult the section “ How is your data used for advertising purposes? ”.	Your consent expressed through our cookie configuration module Purposes “Create a profile to display personalized content” and “Create a personalized advertising profile”
Offer you editorial content that may be of interest to you, based on your profile, and measure its performance	Through our advertising network, we use your Technical Data and your Data of Interest in order to personalize the editorial content that we offer you through our services and to measure its performance.	Your consent expressed through our cookie configuration module Purpose “Personalization of editorial content and performance measurement”
Offer you advertisements that may be of interest to you, based on your profile, and measure their performance	Through our advertising network, we use your Technical Data and your Data of Interest in order to personalize the content of the advertisements that we display to you on our services and to measure their performance.	Your consent expressed through our cookie configuration module Purpose “Personalization of advertisements and performance measurement”
Allow advertising partners to show you personalized ads	Through our advertising network, we allow our advertising partners to use your Technical Data and your Navigation Data in order to personalize the content of the advertisements they display on our services and to measure their performance. In general, these partners act as data controller. This means that they determine why and how your data is used, that they ensure the confidentiality of your data and that they ensure that it is treated in accordance with applicable laws and regulations.	Your consent expressed through our cookie configuration module Purpose “Personalization of advertisements and performance measurement” by our advertising partners
Send your advertising partners your supposed user profile for advertising purposes	We are likely to transmit your Data of Interest to our advertising partners in order to allow them to personalize the content of the advertisements that they may display to you outside our services. These partners act as data controller. This means that they determine why and how your data is used, that they ensure the confidentiality of your data and that they ensure that it is treated in accordance with applicable laws and regulations.	Your consent expressed through our cookie configuration module Purpose “Personalization of advertisements and performance measurement” by our advertising partners
Provide the functionalities necessary for the operation of our services	We use your Account Data, your Service Data and your Technical Data in order to enable you to access our services and to provide them to you in an optimal manner.	Our legitimate interest Please note that you do not have the possibility to oppose the use of cookies participating in this use
Respond to legal or regulatory obligations weighing on us and court decisions	We use all the information necessary to meet the legal obligations or regulations weighing on us, in particular in the context of any requisitions from the authorities, and court decisions.	Necessary for compliance with a legal obligation
Manage the offer of access to our services without targeted advertising	When you subscribe to our offer to access our services without targeted advertising, we use your Subscription Data and your Technical Data to take your subscription into account and manage the related customer relationship.	Execution of the contract

Why and how do we use cookies?

When you consult our content and use our services, we and our commercial and advertising partners may access and / or write information on your browser or smartphone in order to recognize you by means of a technical identifier. This involves the use of cookies, which can be deleted automatically when you close your browser or after a specified period of time.

The term “cookies” covers cookies but also all similar technologies used in particular in environments where cookies do not exist, such as “ local storage ”.

When you first consult our services, our cookie configuration module is presented to you so that you can accept or refuse the use of cookies that are not necessary for the operation of our services. Please note that your choice does not concern the use of cookies necessary for the operation of our services, such as cookies allowing you to keep your acceptance or your refusal in order to avoid having to display our module to you each time you consult you. our services.

In the event that you refuse the use of cookies, we will no longer receive income mainly from the monetization of advertising spaces that finance our content, our teams and our services. This is the reason why access to the Website will then require your subscription to our paid offer giving you access to the Website without targeted advertising. The conditions of our offer to access the Website without targeted advertising are defined in the general conditions .

Our cookie configuration module is also accessible at any time by clicking on the “Cookie preferences” link at the bottom of all the pages of our Website. It also allows you to:

learn more about the uses of your data in which cookies participate;
express a granular choice regarding the use of unnecessary cookies, depending on the uses and / or our partners;
to access the list of our partners likely to use cookies as well as their own personal data protection policy, so that you can understand the use they may make of your data and exercise your rights to them directly from them;
to change your choices regarding the use of unnecessary cookies.

How is your data used for advertising purposes?

Your data is used in different ways for advertising purposes, as described below.

The personalization of the advertisements that are displayed on our services

If you have accepted through our cookie configuration module that we use cookies for advertising purposes, the advertising spaces present on our services may be monetized directly by our advertising network from advertisers who have chosen our services. to promote their products and services (hereinafter our “Advertiser Partners”).

In this case, when you consult our services, our advertising network chooses from among the advertisements of all of our Advertiser Partners to display those that are most likely to interest you depending on the context in which the advertisement will be displayed, your Interest Data from our services and / or your interest data from other services monetizing their advertising space via our advertising network.

As part of this monetization of our advertising spaces, we will be able to send our Advertising Partners the following information:

information relating to your interactions with their advertisements that have been displayed on our services (the fact that you have seen their advertisements, certain technical characteristics relating to the device you use to access our services, etc.) in order to justify the billing relating to the display of these advertisements;
overall and aggregated statistics relating to the effectiveness of their display campaign on our services, which do not include any data concerning you.

Please note that the subscription to our paid offer giving you access to our services without targeted advertising does not imply that no advertising will be displayed to you when you consult our services. Indeed, we are likely to continue to display advertisements to you which will be personalized not according to information concerning you but exclusively according to the context in which the advertisement will be displayed.

The collection of your data by our advertising partners

If you have accepted through our cookie settings modulethat our advertising partners (hereinafter the “Advertising Partners”) use cookies for advertising purposes, the advertising spaces present on our services may be monetized through them. Our Advertising Partners sell our advertising spaces in an auction logic to the highest bidding buyers, sometimes in real time. In general, our Advertising Partners will be able to collect from our services information relating to the advertising space marketed through them (such as size, visibility, page URL, etc.), your Technical Data and your Navigation Data. This information will be likely to be combined with other information concerning you which they have in order to display you personalized announcements during your consultation of our services but also of third-party services. Our Advertising Partners are responsible for the use they make of information about you, which is detailed in their own personal data protection policy. In accordance with our contractual agreements with them, our responsibility is strictly limited to obtaining your consent before allowing them to use cookies for advertising purposes. which is detailed in their own personal data protection policy. In accordance with our contractual agreements with them, our responsibility is strictly limited to obtaining your consent before allowing them to use cookies for advertising purposes. which is detailed in their own personal data protection policy. In accordance with our contractual agreements with them, our responsibility is strictly limited to obtaining your consent before allowing them to use cookies for advertising purposes.

The list of our Advertising Partners likely to use cookies, as well as a link to their own personal data protection policy, is accessible from our cookie settings module , by clicking on the link “See our partners” .

Please note that such collection of your data by our Advertising Partners does not take place when you subscribe to our paid offer giving you access to our services without targeted advertising. But in the specific case where you have accepted that our Advertising Partners use cookies for advertising purposes, then you have changed your choices and subscribed to our paid offer, any collection of information about you by our Advertising Partners will be immediately stopped. However, our Advertising Partners may continue to use the information collected to date to display targeted advertising to you when you visit third-party services. To put an end to this use of your data, we invite you to object directly to them by following the instructions provided for this purpose in their personal data protection policy. The majority of Advertising Partners we work with abide by the principles of IAB Europe relating to online behavioral advertising and integrates the “ YourOnlineChoices ” unsubscribe platform which allows you to express your opposition at once to all participants.

The transmission of your Interest Data to our Advertising Partners for advertising purposes

If you have accepted through our cookie configuration module that our Advertising Partners use your data for advertising purposes, we can send them some of your Data of Interest. Our Advertising Partners are responsible for the use they make of information about you, which is detailed in their own personal data protection policy. In accordance with our contractual agreements with them, our responsibility is strictly limited to obtaining your consent before allowing them to use cookies for advertising purposes.

The list of our Advertising Partners, as well as a link to their own personal data protection policy, is accessible from our cookie configuration module , by clicking on the link “See our partners”.

Do we implement automated decision-making processes (including profiling)?

Our processing of your data does not imply any automated individual decision within the meaning of article 22 of the GDPR having legal or significant consequences for you.

What are the categories of recipients of your data?

We are likely to communicate your data to subcontractors whom we use to provide technical services on our behalf (audience measurement solutions, sending electronic communications, etc.) necessary for the accomplishment of the purposes mentioned. in the section “ What are the uses we make of your data? ”.

We are likely to communicate your data to third parties, namely:

the company UNIFY ADVERTISING, sister company and advertising agency of the company BEAUTYBYBLOOM, for the marketing of our advertising spaces;
our Advertiser Partners, the list of which is accessible from our cookie configuration module, by clicking on the link “See our partners”;
our Advertising Partners, the list of which is accessible from our cookie configuration module, by clicking on the link “See our partners”.
to the competent authorities or courts, at their request, in the context of legal proceedings or in order to comply with other legal or regulatory obligations incumbent on us;
our external legal, financial or accounting advice, when strictly required.

The transfer of your data outside the European Union

The processing of personal data that we set up may involve cross-border data exchanges with companies located in countries outside the European Union.

Where applicable, when these countries do not benefit from an adequacy decision under Article 45 of the GDPR, we use various measures to ensure that your personal data transferred to these countries benefit from adequate protection, such as the signing of standard contractual clauses adopted by the European Commission .

How long is your data kept?

USE	THE DURATION OF THE CONVERSATION
Manage your user account Send you notifications relating to the activity of your user account Send you personalized commercial communications Improve the quality of our services and develop new ones Provide the functionalities necessary for the operation of our services	3 years from your last activity recorded on your user account for your Account Data and your Service Data. If you yourself request the deletion of your user account, it will be deleted as soon as possible and your Account Data and Service Data may be archived for 1 year in order to meet legal or regulatory obligations weighing on us. Following the deletion of your account, your contributions to forums and / or our editorial content (opinions, comments, etc.) may be anonymized in order to continue to appear on our services. They can be used to produce semantic and statistical studies relating to general trends related to forums. 13 months maximum for your Technical Data and your Navigation Data.
Allow you to benefit from our services	Duration necessary with regard to the uses that will be made of your Service Data depending on the nature of our services.
Produce global and aggregated statistical studies, based on your responses to our surveys	13 months maximum
Manage your participation in contests	3 months
Perform audience measurements	13 months maximum
Build a profile about you grouping together your presumed areas of interest Offer you editorial content that may be of interest to you, based on your supposed user profile Provide you with advertisements that may be of interest to you, based on your supposed user profile	Sliding period of 13 months maximum
Respond to legal or regulatory obligations weighing on us and court decisions	Duration necessary with regard to legal obligations or regulations weighing on us
Manage the offer of access to our services without targeted advertising	13 months from your subscription to the offer, with the exception of your bank details which will be deleted as soon as the transaction is completed

What are your privacy rights?

At any time, you can:

Obtain the rectification of your data,
Obtain a copy of your data,
Oppose any use of your data for marketing purposes.

In addition, depending on the circumstances, you can:

Withdraw your consent when one of our uses is based on it,
Oppose for a reason relating to your situation to any user based on our legitimate interest,
Request the transmission to any person of your data when we hold them on the basis of a contract or your consent (right to portability),
Request the limitation of the processing of your data in the event that we are examining your opposition request,
Ask us to delete your data when it is no longer necessary when you have withdrawn your consent or you are opposed to use (right to be forgotten),
Define guidelines for the fate of your personal data after your death.

To do this, all you need to do is send us a request by email to contact@beautybybloom.com

In addition, you can submit a complaint to the data protection authority in your country (for France, this is the CNIL – www.cnil.fr ).

Modification of our personal data protection policy

We may need to modify or update this policy. Any changes will be posted on this page and / or other places deemed relevant, in order to keep you informed.

Last updated date: 20/08/2021

Privacy Policy